• APRIL SPOTLIGHT •
What happens when you produce too much art? Over the last two years, artist William Powhida has produced nearly 200 watercolor paintings of Artforum advertisements to create a visual timeline of The Contemporary, a period of art history from 2000 — 2025 driven by the growth and bifurcation of the art market. Over the course of two exhibitions and five art fairs, the artist has sold many of the works. And yet, the artist is currently sitting in his basement studio in Brooklyn with boxes of actual and speculative Artforum watercolors, thinking about one the most basic conditions of contemporary art, storage. In a very real and uncomfortable way, the artist is confronting, and confronted by, the massive overproduction of contemporary art in a market with far more producers (artists) than consumers (collectors) that has led to most art living out human lifespans in climate-controlled warehouses that spread radially out from cities like New York and Los Angeles into the suburbs.
TO THIS END, Platform would like to help William by holding him to his word  by offering a 20% discount  on each painting during our April Spotlight exhibition about the perils and rewards of making art in a system that can lead to artists having to choose between renting a studio and renting a storage locker. Having been produced for an ongoing artist book/publication project, the works are already priced below the artist’s minimum auction return and well below his retail value. What this means is up to you, but Platform Gallery would like to help move these wry selections of contemporary art history and satirical commentary on its future from crate to wall.
W H A T D O E S T H I S M E A N ?
Each framed, original Powhida™ watercolor, normally priced at $1,500, is 20% off this month: $1,250 (plus shipping/handling: $40 for the first, $20 for each additional artwork).
 See press release for his show at Charlie James Gallery in 2018.
 plus shipping/handling
Click individual thumbnail images for an enlarged view.
Platform is also pleased to offer the print editions of The Contemporary, a contextual timeline, for the period of art history driven by the continuing rise of wealth and income inequality, war, state violence, the return of ethnonationalism, accelerationist techno-fascism, and Peter Thiel.
The archival inkjet print is available in two sizes:
• 40 x 60 inches, in an edition of 18, $4,000 unframed
• 26 x 40 inches, in an edition of 18, $1,000 unframed
William Powhida makes work from his observations of the art world, creating “art criticism” in graphic form. Through trompe l’oeil painting and drawings on paper emulating notes, letters, enemies lists, rants, to-do lists, Powhida’s fictional artistic personality goads, cajoles, critiques, insults, complains, and articulates life as a contemporary artist in a market-driven economy.
William received his MFA in 2002 from Hunter College (New York, NY). He has mounted solo exhibitions in Los Angeles (CA), San Francisco (CA), Dallas (TX), New York (NY), Mexico City (Mexico), and Copenhagen (Denmark). His work has been included in countless group shows around the country and around the world. He lives and works in New York.
OTHER ARTISTS’ NEWS
RAINBOW RIOT AT THE SNOWFLAKE BALL (solo) Carneal Simmons Contemporary Art, Dallas, TX
through June 8, 2019