• JUNE SPOTLIGHT •

Kelly Mark

Letraset Drawings

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ARROW Letraset vinyl transfer lettering on archival mat board, 25 x 20 inches, framed, $2,500

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BRODY Letraset vinyl transfer lettering on archival mat board, 25 x 20 inches, framed, $2,500

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JULIETE Letraset vinyl transfer lettering on archival mat board, 25 x 20 inches, framed, $2,500

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KEY Letraset vinyl transfer lettering on archival mat board, 25 x 20 inches, framed, $2,500

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KKKK Letraset vinyl transfer lettering on archival mat board, 25 x 20 inches, framed, $2,500

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ORDER 9 Letraset vinyl transfer lettering on archival mat board, 25 x 20 inches, framed, $2,500

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WAIT Letraset vinyl transfer lettering on archival mat board, 25 x 20 inches, framed, $2,500


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“The dry transfer display typefaces known as Letraset entered the market in 1961, and remained in use until computers made paste-up layout obsolete. Today, Letraset has a more esoteric status and is chiefly used by model builders and hobbyists. The self-adhesive letters, graphic symbols, and numerals are applied by burnishing individual characters onto a surface, then peeling away their vellum backing, It is a laborious process requiring patience and care, demands typical of the working methods favored by Kelly Mark.

“Drawing may be thought of as the recording or developing of visual ideas. Mark refers to her Letraset works as “drawings.” While this designation situates her deployment of ready-made vinyl characters among historical practices of creative mark-making, it also admits the less-serious connotation of doodling or sketching, which Mark says she prefers. The Letraset drawings imply that typography communicates culturally-specific preferences. Through her seemingly idle play with letterforms, Mark channels the modernist formal syntaxes found in Constructivism, Dada, Futurism, even Lettrism—all of which incorporate letterforms—in response to the aesthetic genealogy of original Letraset font design. Perhaps such art historical erudition is best worn lightly by one who take pleasure in the sensual allure of broken language.” —Ingrid Jenkner “Beyond Words” (exhibition catalog) Mount Saint Vincent University Gallery, Halifax

Kelly has exhibited widely across Canada and most recently a survey show of her work travelled to university galleries in Halifax, Toronto, and Montreal. She represented Canada in both the 1998 Sydney Biennale and the 2006 Liverpool Biennial. In Seattle, her work has be exhibited at the Henry Art Gallery and at Platform.